Amazon PPC Management for Profitable Marketplace Growth
Strategic Sponsored Products, Sponsored Brands, and Sponsored Display campaign management. We focus on search query harvesting, negative targeting, and TACoS discipline across global Amazon marketplaces.
Supported Amazon Advertising Formats
Sponsored Products
High-intent keyword and product ASIN targeting driving immediate buy-box conversion and organic ranking momentum.
Sponsored Brands & Video
Top-of-search headline banners, store spotlight formats, and scroll-stopping autoplay video ads driving brand equity.
Sponsored Display
Retargeting past detail page visitors and defending your listing against competitor ads right beneath your buy box.
Amazon DSP (Consultative)
Programmatic display, audio, and video inventory across Amazon properties, IMDb, and Twitch for mature multi-ASIN brands.
Our PPC Management Disciplines
A methodical operating routine designed to eliminate wasteful spend and capture high-intent buyer traffic.
Strategic Keyword Harvesting
Continuous migration of converting customer search queries from Broad and Auto campaigns into tightly controlled Exact Match single-keyword ad groups (SKAGs).
Search Term Isolation
Preventing self-cannibalization by negating harvested search queries in source discovery campaigns, ensuring full control over exact bids.
Proactive Negative Keyword Management
Weekly deep negative phrase and negative exact targeting to eliminate wasted spend on irrelevant, zero-converting, or out-of-budget customer queries.
Placement Bid Modifiers
Aggressive bid multipliers applied to Top of Search (first page) where conversion rates are highest, while moderating spend on lower-converting product pages.
Dynamic Margin-Aware Bidding
Calibrating target bids against individual SKU gross profit margins so advertising remains profitable rather than sacrificing cash flow.
ACoS & TACoS Discipline
Balancing direct Advertising Cost of Sales (ACoS) with Total Advertising Cost of Sales (TACoS) to ensure paid advertising generates profitable blended organic velocity.
Campaign Restructuring & Portfolios
Auditing and disentangling bloated, legacy ad accounts into structured naming conventions, clean portfolio hierarchies, and segregated budgets.
Transparent Executive Reporting
Unfiltered monthly reporting showing exact ad spend, ad sales, TACoS trajectory, search query performance, and next-month strategic priorities.
Disentangling a Bloated Auto-Campaign Account
Brand was running 4 broad auto campaigns covering 22 parent ASINs. Over 40% of ad spend was flowing to non-converting generic searches, and direct ACoS exceeded gross product margin.
Exported 60-day search term report. Negated 140+ bleeders. Migrated 28 verified converting queries into isolated Exact Match single-keyword ad groups with +60% Top-of-Search modifiers.
Wasted ad spend was eliminated overnight. Capital was concentrated on top-converting buyer keywords, stabilizing blended TACoS while maintaining steady organic sales rank.
*Note: Illustrative operational scenario demonstrating our campaign restructuring methodology. Actual performance varies based on product category, catalog reviews, pricing elasticity, and stock availability.
Request an Amazon PPC Preliminary Assessment
We will review your visible listing and category advertising landscape to identify structural opportunities, negative keyword gaps, and budget redistribution priorities.